Korea takes on 3D Conversion in Hollywood
Tuesday, April 13th, 2010Since the Avatar blow, the 3D industry that had been making steady growth is now in full blow. It is undeniable that this 3D phenomenon is here to stay. Not only are movies shot in 3D, but 2D movies are being converted into 3D (even past blockbusters can make a 3D comeback), and furthermore 3D panel TVs are selling like hot cakes. Korea has definitely not been shy in this growing 3D market, and I am going to introduce two key players (one S/W and one H/W respectively) in this industry: 3D content conversion company Stereo Pictures Korea and later this week the Samsung Full HD 3D LCD TV.
Stereo Pictures Korea (SPK)
Currently at work on Warner Brothers “Cats& Dogs 2″ scheduled for worldwide release coming July, this 3D content conversion company from Korea stands competitive amongst other companies in Hollywood, such as In-three and Prime Focus.
SPK’s competitive edge is in their “superior quality, fair pricing and efficiency.” With their advanced “Dynamic 3D” software, they range around an average of $5 million for each movie conversion, and with a time efficiency of 7:3 compared to some other converting firms in the US, SPK sells and delivers.
Tsui Hark, a Hong Kong filmmaker, who had been particularly impressed by a 3D conversion portion of the movie “300,” personally made a visit to SPK a month ago, in plans to convert his upcoming movie into 3D. SPK has also talked with Paramount, Fox, MGM and is expecting to obtain at least 10 more orders this year.
SPK had further opened its LA branch in December 2007 for marketing and development, and has former Warner executives James R. Miller and Dan Romanelli as corresponding managing and senior partners.
SPK’s business has positive outlook. With the growing demand for 3D, filmmakers now see the advantages of 3D converting compared to shooting in 3D. Filming in 3D from inception showed limitations when filming extensive landscapes and projecting fully three dimensional pictures when CG and actual images are combined. With SPK’s Dynamic 3D technology, and 3D converting & retouching engineers, the contour, depth and volume are adjusted to bring the directors vision into live. SPK is currently on a hiring spree in plans to hire around 3000 more employees by this September to meet the growing demand of conversion orders.
Keep up with Koreaninsight for the next issue on the Samsung Full HD 3D LCD TV.



