Today, I went to the KNP (Korea Netizen Profile) Seminar held by KFAA (Korea Federation of Advertising Associations) and IMCK (Internet Marketing Council of Korea). At first session, KNP Research result was presented, which showed How Korean netizens use internet with statistical data.

Here are some implications based on KNP research results that the presentator said;

- In Korea, internet penetration rate seems to have reached its uppermost limit

- People are using Interent in  everyday life and have changed from infomation consumer to producer

- Mobile could be another channel for internet marketing

- Credibility of internet as a media is pretty high, a little bit lower than TV but higher than newspaper

The softcopy of presentation slides are not released yet. I’ll post about KNP with more specific research results and charts as soon as they are uploaded.

GStar 2008, International Game Exhibition in Korea, is held from November 13th to 16th.  This is its 4th year and includes show cases of game companies, IeSF invitational (International e-sports events), Korean Game Conferences 2008, and World Game Culture Conference 2008. More than 150 domestic and foreign enterprises, and over 3,000 possible buyers are participating GStar this year.

Last year I went to the GStar 2007 and posted my impression from GStar 2007. I thought the exhibition was biased to Korean game company and market. With this previous experience and with some additional information this year I get the feeling that GStar is still somewhat biased. Even though some global companies such as Microsoft and Intel are participating this year, no major western game company such as Blizzard or EA is present this year either. Diversity of game genres is another biased thing. Since Korean game market is mainly about online games, most of the products in this years exhibition are consequently also online games.

I’m not sure whether I will be able to attend GStar this year. However if I will have the chance to go this weekend, I will post more about the event soon.

Global Mobile Vision 2008(GMV), the international event for mobile industry, is held from November 11 to 13 in Seoul, Korea. This event is including Wireless Broadband Convergence Forum 2008, Global Mobile Business Forum and Global Mobile Business Fair. This event focuses on Mobile convergnece, Mobile computing, Wireless Internet service, WiMax, Mobile devices, Mobile contents, Mobiel security, VoIP and Wireless broadband.

At the first day KT, Samsung, NTT DoCoMo, Motorola and T Mobile will provide keynote speech. Following the keynotes Global Mobile Service & Broadcasting (Track A) and Wibro (Track B) Session will be held. For more detail information, visit here.

According to Global Mobile Vision 2008 official web site,

This event has been designed to provide a value-added opportunity for global mobile industry business leaders to explore cooperation with Korean mobile companies. Leading Korean mobile network operators in addition to Korean mobile vendor experts will be on hand to appraise attendees on current mobile trends and how to capitalize on these opportunities.

The objectives of Global Mobile Vision 2008 are:

•To identify best practices for international mobile service deployment;
•To discover potential commercial opportunities presented by Korean mobile technology;
•To promote mutual cooperation and foster future partnerships with over 200 first-hand Korean mobile solution and system providers.

Global Mobile Vision 2008 will focus on the following areas;

•Mobile convergence, Mobile computing, Wireless Internet service, WiMax, Mobile devices, Mobile contents, Mobile security, VoIP, and Wireless broadband
•Global mobile operators, Mobile (wireless) network vendors, Innovative mobile H/W & S/W technologies