To continue with our last post and give a preview on what will be our next post, I will briefly explain how the launch of KMI consortium will impact the overall telecom landscape in Korea.
(LTE and WiBro Evolution/WiMax Evolution are now the two prospective global standards for fourth generation mobile technology)
How will the arrival of a fourth MNO affect the telecom landscape?
Regarding this, we have extracted an excerpt from one of our previous blog posts about the very first MVNO in Korea:
With KT launching its first MVNO services, which are not yet complete MVNOs themselves in that they only offer either data usage service or voice call service, the idea of a fourth MNO in Korea seems to be gradually turning into reality. Soon, mobile phone users in Korea will have more options to choose from, compared to when they had only three choices: SK Telecom, KT, or LG U+. In addition, the advent of KMI (Korea Mobile Internet), a MNO that will be based on mobile WiMAX network and one that will generate many other MVNOS there forth, is imminent as well.
Well, in other words, with more choices for consumers, no more oligarchy among three MNOs. No more unreasonable price plans or phone bills. The more MNOs or MVNOs there are, the greater the public good, the more consumer benefits. One thing to take into notice, though, is the saturated telecom market. Regarding this, the Telcos will have to find their own ways of survival out of the market congestion, whether they be an adoption of a 4G mobile technology, such as LTE, or a B2B strategy that goes beyond the present telecom service.
Their “beyond telecom” survival strategies for the saturated telecom market can be found here:
In our next post, we will deal with how SKT, KT, and LG U+ are propelling their own 4G mobile technology strategies against the rise of MVNOs and KMI. After all, as KMI will be utilizing the WiBro network, MVNOs generated from KMI will have an edge over the MNOs of present 3G networks in terms of data service. Thus, it’s about time that the rest three MNOs started propelling their 4G technology development. In addition, we will also take a look at the ways in which KMI should differentiate itself from other MNOs to reap success in the market, and how these changes will affect the telecom industry.