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Did you say ” Olleh” ?

Posted: July 10th, 2009, by admin

After its recent merge with its mobile phone subsidiary KTF, KT adopted yesterday new corporate identity and new logo : ” Olleh KT”. Exit the corporate neutral blue, KT endorses now a passionate red and an intriguing motto aiming to stimulate creativity.  Reversed Hello,  “Let’s come [the future]” in Korean or Jeju dialect for “Good way”, make your own idea about it.

Changes in management philosophy and focus on 10 strategic tasks supervised by the “Olleh Management Committee” - formerly “Top Management Team” - are expected.

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    Ah, so that’s what it means in Korean! Every time I hear it I think “¡olé !” (a Spanish cheer) and think to myself it’s got to be the most annoying, confusing thing for students to learn.
    That, and the latest ad with the blond guy irritates me.

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