Nurien, Next-generation 3D Social Networking Service

Even in a tough economy there is a Korean venture firm, Nurien Software, into which nearly 25 million dollars investment has been made from Silicon Valley and China venture capital investors who saw a great growth potential of 3D socail networking service being converged with various services, contents, and softwares.

“Nurien is a new category of social networking service where we can give our users more powerful ways to express their identities by enabling them to create their own unique avatars, fashions, 3D objects, legacy media (such as photo, video, and text) and share them with the world via their own 3D rooms that are accessible from a web-browser as well as our software clients.” www.Nurien.com

Nurien differentiates itself further from other 3D social networking services by utilizing Unreal Engine 3, a development framework for Xbox 360, PlayStarion 3, etc. to transform 3D social networking in order for users to interact, network, and play games with their personalized 3D avatars. The avatars can move realistically and appear more lifelike, showing each component such as earrings, necklaces, ties, gloves, etc. moves independently.     

Also, Nurien has planned to offer social activity applications to help users interact with each other.

“MStar is an online music dance game similar to game interface such as Guitar Hero or Dance Dance Revolution(DDR). Runway is an innovative fashion show application, players will follow certain rules and various themes to create their own clothing line and compete on a virtual fashion show-where other users within the community will watch and vote online. QuizStar is a casual online game and it is a great way to have fun with friends and meet new people.” www.Nurien.com

I wonder whether Nurien, 3D social networking service, will make inroads into online communities like Cyworld in South Korea by creating a new category of a social networking service. For me it would be an exciting experience to have.