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What does Koreans do on the Internet?

Posted: November 21st, 2008, by Yunho Chung

On Wednesday I posted that I went to the KNP (Korea Netizen Profile) seminar, and here are some statistics from the 2008 KNP Research.

The following chart shows what Koreans use their internet for (To see in detail click the image).

According to the KNP research result, “Email” is the most frequently used web service for Koreans and “Search” is following the next.

Other interesting result is about Korean internet users’ perspective for online advertisement. Following is the result for the question “Why do you click on online advertisement?” (to see in detail, click the image)

Most Koreans click the online advertisements when it looks fun, and also when it contains promotional events. These research results can be a guidance for those who want to publish effective online advertisement on the Korean market.

Here is a full copy of KNP Research Result in Korean. There are other research results about Korean Netizen.

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