How Koreans use the internet - Korea Netizen Profile Seminar

Today, I went to the KNP (Korea Netizen Profile) Seminar held by KFAA (Korea Federation of Advertising Associations) and IMCK (Internet Marketing Council of Korea). At first session, KNP Research result was presented, which showed How Korean netizens use internet with statistical data.

Here are some implications based on KNP research results that the presentator said;

- In Korea, internet penetration rate seems to have reached its uppermost limit

- People are using Interent in  everyday life and have changed from infomation consumer to producer

- Mobile could be another channel for internet marketing

- Credibility of internet as a media is pretty high, a little bit lower than TV but higher than newspaper

The softcopy of presentation slides are not released yet. I’ll post about KNP with more specific research results and charts as soon as they are uploaded.