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Simple Image Solution – A Korean World Standard

Posted: January 14th, 2008, by Yunho Chung

Many of the leading wireless internet solution vendors are Korean. One of them, Neomtel, was noticed today by iNews since they receive royalty from Qualcomm through their cash cow Simple Image Solution (SIS). Qualcomm uses a part of the image compression solution in their core technology and for that they have paid an accumulated royalty of about $10 million to Neomtel. Qualcomm was also nice enough to award them for Best Extension Technology Application at the BREW awards 2003.

Neomtel is currently holding about 40 % of the mobile graphics market worldwide and SIS is the standard not only for Qualcomm but also for the three main carriers in Korea (SKT, KTF and LGT). Motorola also uses them for their GSM standard format. Neomtel is currently phasing out SIS and evolving towards their more advanced product VIS, in their mobile content software. UGC and other contents are starting to becoming a core activity in the merging of telecom, media and technology and it is interesting to note the important role that Korean companies like Neomtel, Infraware and Reakosys are playing.

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