This August, I am speaking at iMobicon 2007 on the landscape of ‘Korean Social Networking and Mobile TV’. If you are not familiar with iMobicon, it is an international conference organized by Informa only focuing on Korean Mobile industry.
Most major mobile related companies will participate such as SK Telecom, KTF,Cyworld and many more.

You can find some of the most fascinating stories and dynamics of Korean mobile industry.Any one thinking of participating in iMobicon, I am happy to keep in touch in advance.

Story: Husband come back to Korea after 2 years and his wife and son come to airport to meet him. His wife tries to jump into husband but..

Video call is not a dream any more in Korea

Have you ever dreamed calling your girl friend with seeing her face?
If yes, Your dream has already came true in Korea!

Now Koreans can use video conversation service.

You can see where she is, what she does and whom she meets by just calling her.
As you can see in video clip, picture quality is quite good and it operates both inside and outside.

Video call users gradually increase and are being common for Koreans through 3.5G HSDPA network.

But, be careful not to show her your ‘extra’ girl with video call

Prada Phone has made its market debut in Korea about a month ago. I was also one of the people who were expecting it to come and recently I found an interesting article on Prada phone.

In Korea, it was provided initially by LG Telecom (No 3 Player in Korea with Market share of 17%. The leading player SK Telecom has 50% of M/S and KTF the 2nd Player around 33%) followed by SK Telecom. It is regarded by many industry analysts that LG Telecom is making the best use of its sister company, LG Electronics who developed Prada phone with Prada.

According to the market statistics released by LG Telecom, most of the Prada Phone was bought by the group who were in their 20s and 30s. 80% of the Prada Phone sold since its debut were in this group and 40s group followed who accounted 11%.

The ratio between the sexes was Male (60%) and Female (40%). It can be explained that most of the early adopter were male dominated group. But the report said that the Female customers were rising sharply these days.

Since its launch in May, 25,000 Prada phone has been sold for the period less than a month. LG Telecom and SK Telecom both said that they are now selling more than 1,000 units per day. LG Electronics expects that the total sales target of 200,000 this year looks like an easily achievable goal.

To keep its luxurious image, LG Electronics plays strict marketing strategies and hence can not see the advertisement in the main advertisement medium. Instead they are focusing heavily on ‘Celebrity Marketing’ and many of the Top celebrities were invited to use the Prada Phone including Sophie Marceau of France and Jiwoo Choi of Korea.